Jumat, 12 Agustus 2011

GM launches low-cost brand Baojun

GM launches low-cost brand Baojun
General Motors has launched the new brand in China in addition Baojun therefore Buick, Chevrolet and Cadillac, already deployed in China through collaboration with the Shanghai Automotive Industry Corporation Group (SAIC).

The first model of the new brand, born from the partnership with SAIC and Wuling, the sedan is 630.

The target Baojun are those people who live in the 23 capitals of provinces called "city of the second and third level." In these places you have activated a network of 120 dealerships.

The 630 is a sedan Baojun average size as the Toyota Corolla, has a 1.5 engine P-TEC 109 hp and 146 Nm of torque. Consumes an average of 6.9 liters per 100 km. Prices range from 6,751 euros to 8,035 euros.

Following should be offered a version with a more powerful 1.8 mototore.

The joint venture between General Motors China, the SAIC GM Wuling and was established in 2002 and operates in Liuzhou producing mini vans and trucks with more than the Chevrolet brand Wuling The Who.

Business is very good for this joint venture, since the results are very satisfactory to date: 1,226,860 cars sold in 2010 and 719,268 in the first seven months of 2011.

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